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Today we demonstrate through our case study: How Vodafone responds to customer and public concerns about mobiles, masts and public health.
As one of the world’s largest mobile telecommunications companies, the trust of its customers and other stakeholders, especially in matters of public health, is of vital significance for Vodafone and for the value of its brand. Responding to public concerns about mobiles, masts and public health stands out as a key priority for Vodafone as a global leader in mobile telecommunications with 446 million customers in 26 countries. By taking the right actions and being transparent through reporting, Vodafone is earning and retaining the trust of its customers and other stakeholders.
By identifying, measuring, managing and changing Vodafone is essentially in control of this very important aspect of CSR/ Sustainability.
The case studies sent out weekly through the FBRH SustainCase Newsletter are intended to give you insights on how you can maintain and increase the value of your company, through a structured process and the use of the Global Reporting Initiative's framework. We demonstrate how companies worldwide are dealing with their most important impacts (economic, environmental and social) and how they are succeeding in the long-term by building and maintaining favourable reputations and relationships with key stakeholders who can hold them back or stop them from reaching their objectives.
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