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  • ...FBRH completed the work in a timely manner... We are satisfied with the quality of work offered by FBRH. CENTRAL BANK OF CYPRUS

  • My congratulations to the FBRH team for the work and the excellent results regarding our Corporate Social Responsibility Report. Christos Papaellinas, Chief Executive Officer of C.A. PAPAELLINAS PHARMACEUTICALS & COSMETICS

  • ...all work and communication was completed successfully via electronic means (i.e. email, skype). All projects assigned to FBRH were completed on time and always to our best satisfaction. ENPI INFO CENTRE A communication project by the European Commission.

  • FBRH Ltd has provided free of charge marketing support for KISA (Action for Equality, Support, Antiracism), assisting the NGO in its activities in combating xenophobia and racism, sensitization of Cypriot society and provision of support services to migrants, asylum seekers, refugees and foreign students. Mr Doros Polykarpou, President of KISA

  • ...are particularly talented professionals. FBRH is very capable in understanding customer needs.  NATIONAL BANK OF GREECE (CYPRUS)

  • unprecedented rise in sales was achieved. There was significant growth in all the major brands. Always, Pantene and Pampers achieved significant increases in sales. PROCTER & GAMBLE (on Simon Pitsillides as General Manager of Arc En Ciel Ltd)

  • I am delighted to describe and express the high level of customer satisfaction FBRH Consultants Ltd provide clients in terms of quality of their work, leadtime and the frequent follow up. TETRA PAK, Egypt

  • ...the work stand out in terms of punctuality, sensitivity regarding the client's wishes and needs, flexibility and, above all, professionalism.  UNIVERSITY OF CYPRUS

  • ...has proven to be a very reliable, flexible and efficient professional that can easily work under pressing conditions on the one hand, while on the other hand he deeply understands his customers' requirements and needs. VIOHALCO S.A

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for iPad, iPhone and iPod touch

Complimentary strategic planning tools by FBRH on the Apple app store (also to be available for Android based devices)

We have created an app with specific tools to assist in the strategic planning process. We have chosen these tools (SWOT analysis, TOWS matrix) because of their simplicity with a view to giving users of every level of marketing experience the means to identify the way forward, to implement appropriate strategies and take action in what is an increasingly competitive marketplace.

Most importantly, with this procedure a company can be proactive and prepare for the future with strategies and actions to take advantage or deal with changes rather that reacting passively to these.

How to use the SWOT analysis and TOWS matrix tools

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Define Strengths Weaknesses Opportunities and Threats (SWOT analysis) simply by adding new entries and entering their respective category (i.e. strength). Brainstorming by a team (Osborn 1957) is important to maximize the quality and quantity of the results. To facilitate your SWOT analysis a list of areas your analysis team can consider is presented.


The SWOT data input by you automatically appears in the TOWS matrix. Each individual strength, opportunity, weakness and threat is then linked in accordance to the TOWS matrix and appears on your device.

app dev-rtThe most favourable situation is when a company can use its strengths to take advantage of opportunities (maxi-maxi). Each strength is presented alongside each opportunity you have input. An empty field is available for each linkage so you can type in an appropriate strategy.

All the data you have created can be e-mailed. 

This is by no means the end of this simplified strategic planning process.
The different strategies identified must be assessed according to their attractiveness and the company's probability of success in this area. The most appropriate strategy can then be selected and implemented.

Furthermore it is important that this process is comprehensive, systematic and conducted on a regular basis.

Please This email address is being protected from spambots. You need JavaScript enabled to view it.for any suggestions.

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